It ‘s super important that you post fresh content to your website regularly, not only for keeping your clients and your future clients updated but for SEO as well. Why? Because Google is smart. Google is so smart that it knows exactly when fresh content is added to your website, and just how relevant that content is to the searcher.
If your business uses any form of artificial intelligence, machine learning, virtual reality, augmented reality, or some modern day technology, it’s time to let your customers know about it! Here’s how to get the word out so they know you use advanced technology to deliver your products or services.
When was the last time you actually read a full article online? Odds are you skimmed it, decided it wasn’t for you and then bailed, missing out on most of the content. Here’s how to engage with your audience so they read everything you’ve got to say.
When was the last time you actually read some of the stuff you expect your customers to read? Go on – have a go – you’ll probably find that the content you were so proud of a few years ago just isn’t cutting it today.
I love writing communications for businesses and I love reading too – so I thought I’d combine some of my favourite quotes about writing and communications. These all inspire me to keep writing
Most of us at some point have issued a quote for a job. If you're a tradie and you own your own business, you're probably sending out quotes every day. But are your quotes really showcasing your awesomeness? Do they make you stand out from your competitors or are they a single sheet of paper with a few words and some dollar signs?
When’s the last time you really took a good hard look at your website content? Or your brochure content? Or your capability statement? Or any other written content that is inflicted on your customers and prospects at various stages of the sales and service process?
We’ve all heard the old saying that a picture paints a thousand words and it’s never been a truer statement than when it comes to the images you choose for your brand. Some people enjoy choosing images, others prefer to leave it in someone else’s hands but the fact is that image selection is a vital part of your brand message.
If you're faced with the task of writing a business case, it’s important that you do your research first. Understand the options available for the required outcome and then get your structure bedded down before you start writing.