I love writing communications for businesses and I love reading too – so I thought I’d combine some of my favourite quotes about writing and communications. These all inspire me to keep writing
Most of us at some point have issued a quote for a job. If you're a tradie and you own your own business, you're probably sending out quotes every day. But are your quotes really showcasing your awesomeness? Do they make you stand out from your competitors or are they a single sheet of paper with a few words and some dollar signs?
When’s the last time you really took a good hard look at your website content? Or your brochure content? Or your capability statement? Or any other written content that is inflicted on your customers and prospects at various stages of the sales and service process?
We’ve all heard the old saying that a picture paints a thousand words and it’s never been a truer statement than when it comes to the images you choose for your brand. Some people enjoy choosing images, others prefer to leave it in someone else’s hands but the fact is that image selection is a vital part of your brand message.
If you're faced with the task of writing a business case, it’s important that you do your research first. Understand the options available for the required outcome and then get your structure bedded down before you start writing.
A Capability Statement is a short synopsis of your company’s products and services. It should be hard hitting, informative, relevant and above all it should showcase your track record.
A glaring disconnect exists for many businesses – the inclination to over-focus on us (the business) and not them (the customer). Instead of focusing on what and how we want to sell, we should be developing a deeper understanding of what, why and how our customers want to buy.
It doesn’t matter what kind of customers you have. I don’t care if your customers are kidney donors or Zen masters or million-dollar contributors to your nonprofit organization. Each one of us has some less-than-loveable characteristics that tend to come to the forefront when we’re in the role of customer.
Graphics are a really important element for any website. But then again, so are words. So how do you get the mix right?
I’ve been working with a client whose website is loaded with graphics. I mean graphics are everywhere. If this website were a pizza it would be a pizza supreme with extra cheese.